Study of Contextual Factors of Pitching Success

The article is devoted to the consideration of factors, taking into account which an entrepreneur should prepare idea pitch ensure most effective perception by investor. Since main task pitching arouse steady interest investor, must be transformed a decision invest, study what investor will evaluate and how it taken when preparing becomes urgent scientific task. substantiates that in addition business factors assessed during pitching, so-called contextual play significant role making invest project. authors point out they include very diverse – from persuasiveness verbal non-verbal communication expertise team representing project number cases has implemented. analyzes pitches entrepreneurs feedback investors Sberbank start-up community “Sberstartup-roasting 2022” on investment private investors, identifies are evaluated makes judgments about them insufficiently pitch. concept been introduced circulation, revealed referred as indicator developed, can used track weaknesses preparation for pitching. It noted important context among others, presentation “value product” essence view “pain” consumer. content training programs was analyzed were identified contain comprehensive guided evaluating